Broadcasters also appear to be taking a cautious stance on assigning a value to Women’s World Cup rights that have never previously been on the market.
This year is the first time FIFA has decoupled the women’s tournament from the men’s; previously, the women’s rights were bundled as an extra in the bidding for the men’s World Cup rights.
He noted that while viewing figures for the women’s tournament are between 50 percent and 60 percent of those for the men’s World Cup, the amounts offered for the women’s games have been much lower than that: In Europe alone, he said, they were “20 to 100 times lower than for the men’s FIFA World Cup.”“Whereas broadcasters pay $100-200 million for the men’s FIFA World Cup,” Infantino said, “they offer only $1-10 million for the FIFA Women’s World Cup.
This is a slap in the face of all the great FIFA Women’s World Cup players and indeed of all women worldwide.”There has been a substantial interest in women’s soccer in Britain, Europe’s biggest market, which peaked when England beat Germany to win the European championship on home soil last year.
According to news media reports, the BBC and ITV — the two main British broadcasters — have offered about 9 million pounds ($11.2 million) for the World Cup rights, the highest among European broadcasters.